By Jennifer Chen      Photo：Pixabay

Due to the global pandemic of new coronaviruses and the Russian invasion of Ukraine, businesses are facing enormous challenges and have undergone ˋunimaginable changes in the past few years. Factors such as increased fuel costs, supply chain disruptions and rising labor costs are seriously affecting the profitability of businesses. In addition, the constant inflation in recent years has exacerbated the situation, so people are suffering from all these negative effects. Therefore, companies must keep up with the changes in the world economy in order to survive. It is not expected to return to normal by the end of 2023 and beyond. Various factors will continue to influence supply chain management trends through 2023 and beyond.

The demand for third-party logistics continues to grow, so how to win customers and manage them effectively under the fierce competition in the third-party logistics industry is the way for logistics companies to compete for success. Logistics company to logistics companies should have a variety of service products for customers. For example, sea, air, and road transportation, customs clearance, warehousing and distribution, and other product lines. In the customer supply chain management, the logistics company's ability to provide information services is the key to its competitive advantage and winning factor. The market environment, resources, and technology are constantly and rapidly changing. We need to keep abreast of customer service needs and create business opportunities through internal organizational changes, so that customers are willing to pay reasonable prices for high quality services. Under the globalized business strategy, large enterprises choose to produce in large quantities to reduce costs and then use low-price strategies to grab market share, resulting in the inevitable trend of the bigger getting bigger. From the retail industry to the freight forwarding market, it is evident that although a small number of players hold the majority of the market share, they still have to face severe competition from many sides. In contrast, the majority of operators must survive in a very limited red ocean market.

With inflation at its highest level in years, affecting the volume of imports and exports around the globe and the world economy. What does a business, whether it is in retail, manufacturing or logistics, depend on to survive? To provide high quality services to customers, "to satisfy customers", this is the unanimous answer of all enterprises. The trend of disintermediation is becoming more and more obvious in the supply chain structure of all industries, as evidenced by the reduction of traders, wholesalers, agents and distributors. Even for freight forwarders, with the advancement of technology and information, word-of-mouth marketing has become the digital marketing norm, and customers can learn about freight forwarders and services through social media, which can specifically simplify the intermediate link between product transportation and end consumers, shorten the distance and provide complete and effective transportation. Looking ahead to 2023, it is a great opportunity for the supply chain and logistics industry to change from passive to active. The way to cope with the difficulties must also be diversified, and we can only act more proactively to enhance our professionalism and competitiveness to make our customers more satisfied.

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