With the unpredictable supply chain disruptions, inventory shortages and surge in freight demand of the past few years a thing of the past, third-party logistics providers have been adjusting to the normalization of market conditions. But with memories of those pandemic times still fresh, 3PLs are now working to build more efficient and resilient supply chains for the future.

Logistics companies of all types, from freight brokers to warehousing and fulfillment providers, are looking to work more closely with their shipper customers and carrier partners. To achieve this, logistics providers must get closer to their customers' businesses to fully understand their needs and how their goals interact with their supply chains.

Amid the upheaval of the COVID-19 pandemic and its many knock-on effects on freight flows, the value of genuine commercial partnerships between supply chain players has become all the more apparent. "Tough times for businesses mean they are more dependent than ever on their partners.

With fewer supply chain disruptions and less truck capacity, the negotiating power in the freight market has shifted from carriers back to shippers. At the same time, shippers have been reassessing their transportation networks, which they have expanded out of necessity to survive the pandemic, technology-enabled freight, and in some cases, that has meant working with a handful of freight providers. To optimize their networks, some freight brokers are looking for more ways to support their carriers, who have been facing a tougher business environment as freight demand cools.

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