By Jennifer Chang      Photo : Pixabay

Cathay Pacific Group lost 5.5 billion Hong Kong dollars in 2021. This year they want to increase their freight capacity as much as possible with the goal of freight growth. Cathay Pacific's operations were hit hard at the end of last year due to the Covid-19 quarantine measures imposed by the Hong Kong government. In January, Cathay Pacific halted all freighter flights to Europe until the end of March in response to stricter quarantine measures for pilots and cabin crew. Other destinations were also affected. Fortunately, freighter flights to Europe have been restarted in mid-April.

 At the end of April, Cathay Pacific Cargo launched a suite of priority options , allowing customers to pay more to ensure their cargo gets priority. Provide the most appropriate booking service level for different types of cargo. This solution enables customers to enjoy wider and more precise service options, while guaranteeing delivery speed and space guarantee, ensuring that all goods are properly handled within the specified time. The priority solution offers three service tiers – First (PR1), Essential Plus (PR2) and Essential (PR3). All three services are available for general cargo, but PR1 and PR2 are also applicable to shipments requiring special handling, including pharma, fresh and dangerous goods. 

First (PR1) is the premium tier with the highest priority commitment for urgent customer shipments. This includes priority access even on flights with high demand. Even if the flight is blocked due to unforeseen circumstances such as bad weather, the goods can be arranged to be carried by the next flight, so as to deliver the goods to the destination as soon as possible in the shortest time. In most cases, the cut-off time for receiving the goods will be extended and the earliest pick-up arrangement service will be provided to further shorten the transportation time. Customers can also use the real-time chat function to inquire about cargo details from Cathay Pacific Cargo's 24/7 cargo operation control center, and get immediate support.

Essential Plus (PR2) and Essential (PR3)

Essential  (PR3) is the regular service level of priority option , which provides a reliable and economical shipping solution, allowing customers to take advantage of Cathay Pacific's network and professional services to ship goods to destinations. Essential Plus (PR2) is a higher-level service plan. In addition to the availability of seats on popular flights, customers can also receive priority processing arrangements for their cargoes than Essential (PR3).

The outstanding performance of Cathay Pacific Cargo in 2020 has been well recognized by readers of Air Cargo World, an aviation logistics industry magazine.

In multiple ratings, Cathay Pacific Cargo ranks first in the ratings of airlines in the Asia-Pacific region, and has also won the honor of outstanding performance airlines.

In addition to its outstanding performance in "Special Cargo", Cathay Pacific received the highest scores among airlines in the Asia-Pacific region in the evaluations of "On Time", "Available Space", "Main Cabin Capacity", "Fresh Cargo" and "Network". This year, the "Priority option " was introduced. This is a key step for Cathay Pacific Cargo to become the world's premier passenger-focused air freight service provider.

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